Digital marketing (also called interactive) involves the use of various digital channels for promotion.

This does not mean that the work of a digital marketing agency occurs only on the Internet. At the moment, there is a trend towards integrating online promotion into the offline environment.

For example, the use of traditional advertising methods to attract the target audience to the virtual world (QR codes in magazines or interactive street posters).

A full-service digital agency is distinguished by the fact that it offers the client a full range of advertising services, including the development, production and placement of advertising products in various media.

People turn to integrated marketing communications agencies because it is more convenient to work with them than with several contractors, each of whom takes on only part of the advertising services – the customer does not need to coordinate the actions of several organizations.

The efficiency of online promotion for full-cycle marketing agencies is much higher, since all possible advertising distribution channels are used: websites, forums, social networks, etc.

Internet marketing is the practical use of marketing tools on the Internet.

Internet marketing agencies use various promotion methods in order to get maximum response from consumers in the online space.

At the moment, promoting goods and services on the Internet is the most effective business marketing tool – a company or brand can contact its target audience directly, reducing the costs of advertising campaigns.

The effectiveness of Internet marketing in business communications agencies is assessed by several main indicators:

CTR (advertising click-through rate – how many interested users clicked on the material);
CPC (cost per click);
CPS (cost of sale – the amount of money spent on one sale).

There are also other indicators that need to be taken into account in different types of business

Marketing services include:

• conducting research (analysis of the market, consumers, brand, competitors, etc.),
• promotion using various channels,
• branding (development and positioning of the “face” of the company),
• bringing a new product or service to the market,
• sales promotion.

Obviously, marketing technology agencies offer marketing outsourcing, which allows the customer to refuse to form their own marketing department and reduce promotion costs.