PRODUCT ADVERTISING IN GOOGLE SHOPPING

Enhance your product visibility through strategic advertising on Google Shopping, price aggregators, and various marketplaces. Furthermore, unlock new growth opportunities and maximize your reach with our customized solutions.

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Who is suitable for product advertising in Google Shopping?

Suitable for topics:

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What does a product ad look like?

Your ads are displayed on Google's search engine:

Google Shopping:

What does the 'product advertising in google shopping' service include?

Installation of modules for downloading products from the website
Defining the settings for loading products in the required formats
Checking for correct feeding
Change prices if necessary
Registration of the store on the Google shopping or price comparison site
Store inspection in accordance with the requirements of the product location
Determination of all investment parameters
We’ll help you pass moderation

Creating and launching a product advertising campaign
Tracking and error correction
Updating store and product information
Defining goals in web analytics
Setting strategies and offers for different product groups
Working with data
Reports

STAGES OF PUBLISHING PROMOTIONAL MATERIALS:

1. Site Analysis

Our team check the suitability of your store to the requirements of the selected price comparison or Google Shopping. If we find problems that prevent the site from being published, we will make recommendations for improvements.

2. Price list preparation

We install and configure plugins to download products from the website. In cases where there is no automatic product data upload option (due to outdated or rare CMS), we will assist you in preparing your files manually. Subsequently, we adapt the file according to the requirements of the price comparison sites and meticulously check the price list for errors.

3. Registration and store settings

Store registration in the Google Merchant Center service or other price comparison websites involves filling in all the necessary information: legal details, opening hours, store addresses, delivery terms, etc. Confirmation of the rights to the website is also part of the process.

4. Passing moderation

Our company prepares the website and product files for moderation. Additionally, we assist in passing the check and handle the interaction with the moderation service of the trading places. If necessary, we will modify the website and price to meet the specific requirements of price comparison sites, ensuring seamless integration and compliance.

5. Launching a product advertising campaign

Upon registering accounts in advertising systems like Google Ads, they are seamlessly connected to the systems of price comparison websites. Subsequently, product announcements are meticulously set up and launched. As a crucial part of this process, offer prices are then determined, ensuring a comprehensive and effective advertising strategy.

6. Advertising campaign support service

Set up and customize tracking counters and goals in Google Analytics. Additionally, manage bids for different product groups in Google Ads. Update information in the product file, and add new product categories as needed. Moreover, install the e-commerce module and integrate it with transparent analytics systems. Finally, provide monthly reports on the results of the advertising campaign for comprehensive insights and ongoing optimization.

Why is it more profitable to invest in advertising through us?

Price list preparation

Many customers encounter problems when preparing product information files. Consequently, errors in the file can lead to rejection of goods. However, we will help you to prepare the price list professionally and without errors, ensuring a smooth and error-free process.

Successful moderation process

Registering yourself poses a significant risk of not passing moderation. Nevertheless, we are well aware of all the pitfalls and are ready to assist you in preparing your website and pricing for moderation, ensuring a more successful approval process.

Clear analytics

We define e-commerce modules that allow us to evaluate the effectiveness of advertising down to ROI (ROAS). Additionally, we maintain detailed analytics and implement customized bid pricing for optimal performance and results.